The do-it-yourself system

Become the name AI recommends — without hiring anyone.

The DIY Playbook is the complete, step-by-step system to build the five signals AI uses to decide who it recommends. Plain English, no jargon, yours to keep.

$97 $164 one-time · yours forever
Get the DIY Playbook — $97 Take the free test first
Instant access 30-day money-back guarantee
The DIY Playbook
8 tools · what's inside
01AI Visibility Scorecard
02The Review Engine
03Listings Consistency Checklist
04Google Business Profile Optimizer
05Expertise Content Kit
+ 3 more tools inside
Waiting isn't free

Doing nothing has a price — you just never see the invoice.

Every week you stay invisible to AI, the customers who ask it for a recommendation get handed someone else. You don't lose a fight — you never get to show up for it.

Silent lost leads
No missed call, no email — just a customer who went with the name AI gave instead of yours.
Competitors are building now
The businesses AI already trusts keep stacking signals — and the head start compounds.
It only gets harder
The longer you wait to build the five signals, the further ahead the names AI recommends pull.
What's inside

Eight plain-English tools that build all five signals

No theory, no fluff. Each tool is a step-by-step worksheet you can finish at your own pace.

01
The AI Visibility Scorecard
Rate yourself honestly across all five signals so you know exactly where you stand before you start.
02
The Review Engine
A simple, repeatable system for asking — and getting — more 5-star reviews on the sites AI actually reads.
03
The Listings Consistency Checklist
Make your name, address, and phone match everywhere so AI stops splitting your authority.
04
The Google Business Profile Optimizer
A step-by-step walkthrough to claim and fully optimize the profile AI leans on most.
05
The Expertise Content Kit
Plug-and-play templates for the About, service, and FAQ pages that prove to AI you know your trade.
06
The Directory & Citation Map
Exactly which third-party sites to get listed on — and how — so AI sees you corroborated.
07
The Activity Calendar
A posting cadence that signals to AI your business is active and booking work right now.
08
The Priority Action Plan
A clear, ordered to-do list so you always know the single highest-impact thing to do next.
The payoff

Work through the tools, and AI starts naming you.

"After five years of working with Steve's team, our pipeline is the best it has ever been, lifetime value is at an all-time high, and the whole team is excited about the future. We wouldn't be here today without Steve's help driving people to find us."

CH
Charlie Helms
WSN Live
The DIY path

The DIY Playbook

$97$164
One-time · instant access · yours forever
All 8 step-by-step tools
Build all five AI trust signals yourself
Templates, checklists & the priority action plan
Get the DIY Playbook — $97
Our promise
The No-Hassle, 30-Day Money-Back Guarantee
Work through it, and if it's not worth far more than you paid, email us within 30 days for a full refund — no forms, no hard feelings.
Rather have it done for you? Start with the $199 Audit →
Three ways to work with us

Prefer a hand? You can hand it off.

You're here
Do it yourself
The DIY Playbook
$97
The complete step-by-step system to build all five signals on your own.
✓ You're looking at this one
We find the gaps
AI Visibility Audit
$199
We run the real AI searches and hand you a prioritized fix list. Credits toward Setup.
See the Audit
We do it all
Done-For-You Setup
$597
We build all five signals for you — start to finish, you just approve.
See the Setup
Steve Phipps, founder of Wayfind Marketing
Meet your guide

Hi, I'm Steve.

For years my team and I have helped local businesses get found and grow — rooted in analytics and real results, not guesswork. We built the AI Visibility Playbook to help you win the biggest shift in search since Google. You'll always know who's doing your work and why.

Steve Phipps
Founder · A Wayfind Marketing product
Before you buy

Straight answers

Not at all. Every tool is plain-English and step-by-step. If you can follow a checklist, you can do this.
Most owners get through it over a few evenings, at their own pace. It is yours to keep and revisit anytime.
No. SEO is about ranking links on a page. This is about becoming the single name AI recommends out loud — different signals, different playbook.

Build your AI visibility yourself — starting today.

Eight tools, plain English, yours forever. Backed by a 30-day money-back guarantee.

Get the DIY Playbook — $97 Take the free test