1. Who we are
The AI Visibility Playbook ("we," "us," or "our") is a product of Wayfind Marketing, based in Memphis, TN. This policy applies to our website, the free AI visibility test, and the products and services we offer (the "Services"). For any privacy question, contact us at hello@theaivisibilityplaybook.com.
2. Information we collect
Information you provide. When you take the free test, request an Audit, or buy a product, we collect your name, email address, business details, and (for purchases) payment information processed by our payment provider.
Information collected automatically. When you visit our site, we and our analytics and advertising partners automatically collect technical data such as your IP address, device and browser type, pages viewed, referring URLs, and actions taken on the site. This is collected through cookies and similar technologies (see Sections 4 and 5).
Business access (Setup customers only). If you purchase the Done-For-You Setup, you may grant us access to your Google Business Profile, website, or listings so we can perform the work. We use that access only to deliver the Services you purchased.
3. How we use your information
We use the information we collect to:
- Provide, operate, and deliver the Services you request;
- Send your test results, the products you buy, and related service emails;
- Respond to your questions and provide support;
- Measure and improve our website and marketing;
- Show and measure advertising on Google and Meta platforms (see Section 4);
- Detect, prevent, and address fraud or security issues; and
- Comply with our legal obligations.
4. Advertising & analytics (Google & Meta)
We use third-party advertising and analytics services from Google and Meta to understand how visitors use our site and to deliver and measure our ads. These partners use cookies and pixels to collect information about your activity on our site and across other sites and apps over time.
Google. We use Google Analytics, Google Ads, and related Google features (including remarketing and conversion tracking). Google may use cookies, device identifiers, and the Google Analytics Advertising Features to show you ads based on your visits. Learn how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.
Meta (Facebook & Instagram). We use the Meta Pixel and related Meta business tools to measure our ads and to show you relevant ads on Meta platforms. The Meta Pixel may share information such as the pages you visit and actions you take with Meta. Learn more in Meta's Privacy Policy and Cookies Policy.
5. Cookies & tracking technologies
Cookies are small files stored on your device. We use both first-party cookies (set by us) and third-party cookies (set by Google and Meta) to operate the site, remember your preferences, analyze traffic, and serve advertising. Pixels and similar technologies work alongside cookies to measure ad performance.
You can control cookies through your browser settings and, where required by law, through our cookie consent banner. Blocking some cookies may affect how the site works.
6. Your choices & opt-outs
You have several ways to control ad tracking:
- Google Ads: manage your ad personalization at adssettings.google.com.
- Google Analytics: opt out site-wide with the Google Analytics Opt-out Browser Add-on.
- Meta: adjust your ad preferences in your Facebook or Instagram account settings under "Ads."
- Industry tools: opt out of many participating companies at optout.aboutads.info (DAA) and youronlinechoices.eu (EU).
- Email: unsubscribe from marketing emails using the link in any message.
Your browser's "Do Not Track" and Global Privacy Control (GPC) signals are honored where required by applicable law.
7. Your privacy rights
Depending on where you live (for example, under the California Consumer Privacy Act or the EU/UK GDPR), you may have the right to access, correct, delete, or receive a copy of your personal information, and to opt out of certain processing such as targeted advertising. We do not sell your personal information, and we do not "share" it for cross-context behavioral advertising as those terms are defined under California law beyond the advertising cookie use described above.
To exercise any right, email us at hello@theaivisibilityplaybook.com. We will respond as required by applicable law and will not discriminate against you for exercising your rights.
8. How we share information
We share information with service providers who help us operate (such as analytics, advertising, email, and payment processors, including Google and Meta), and we may disclose information if required by law or to protect our rights. We do not sell your personal information.
9. Data retention
We keep personal information only as long as needed for the purposes described here, to comply with our legal obligations, resolve disputes, and enforce our agreements. When no longer needed, we delete or de-identify it.
10. Data security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
11. Children's privacy
Our Services are intended for business owners and are not directed to children under 16. We do not knowingly collect personal information from children.
12. Changes to this policy
We may update this policy from time to time. When we do, we'll revise the "Last updated" date above, and material changes will be posted on this page.
13. Contact us
Questions about this policy or your information? Email hello@theaivisibilityplaybook.com or write to Wayfind Marketing, Memphis, TN.